Celtics And Thomas Struggle In Playoff Opener

This Sunday, the #1 seeded Celtics took the court against the #8 seeded Bulls. Isaiah Thomas, starting point guard of the Celtics, made a game-time decision to play in the playoff-opener. This comes to the surprise of many, as just yesterday, Thomas’ sister, Chyna Thomas, died in a car accident. It was a tough game emotionally for those involved. The Celtics would eventually fall to the Bulls with a final score of 106-102. This loss did not, however, deter fans from both sides from praising and praying for Isaiah Thomas and his family.

Most were supportive.

A few were less friendly, and more competitive.

As always the Boston fans showed their game-day spirit.

And some fans were more analytical.

While some were for the celtics, and some were against, there was an underlying theme of appreciate of Thomas’ tragedy and outstanding bravery. While some fans chose to smack-talk the celtics, it was pretty clear to all that the 5’9 point guard, has a heart and strength of a giant.


Petty Meme Team Success


  • 500 Views on Imgur. (finished with 1030)
  • 300 Impressions on Twitter (finished with 599 impressions)
  • 10 retweets (2 retweets)
  • 2 shares on Facebook  (0)



Twitter Web Card

  • Twitter Ad Spending

  • Campaign Analysis

The twitter sponsored ads worked wonders. Since I believed my target audience to be similar to myself, I chose similar interests. Music (hip-hop, rap, pop), sports, and comedy. I tried to incorporate several hashtags in each post, and to encourage retweeting. I included hashtags like #Meme #Comedy #Lol and #Petty. I spent 71 cents a day over the stretch of 4/5/2017 to 4/10/17. the total spend was $5.


  • Engagement

The total number of views received on imager was 1030. the total number of impressions on twitter was 599. I interestingly made a second post later to Imgur from an account and shared it with the community, and it quickly racked up 358 views.